One jacket, three lives

A cobalt-blue jacket with a tie belt and a double row of buttons. The fabric is real, the stitching is real, the colour is real.

In a studio the light falls on it under control. On an Istanbul street, daylight shifts the tone of the fabric a little. In a boutique, warm spotlights warm the colour.

At Perahaus we shoot the product once, build the scenes with AI and check every image next to the real product. The jacket stays the same. Its lives change.